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The winner of Jyväskylä Business Rally Investor Day is announced

The winner of Jyväskylä Business Rally Investor Day is announced
Johannes Harju and Tuomo Aartolahti from Neuwo. Photo: Tero Takalo-Eskola

Jyväskylä-based Neuwo is the winner of Jyväskylä Business Rally Investor Day arranged together with EBAN, FiBAN, and the Startup Factory on 3rd of August. The winner received a pitching slot at the European Angel Investment Summit (EAIS) in October 2023 in Brussels. 

-The company Neuwo pitched by Johannes was chosen by the jury as the most investor ready showing amazing traction in one year that most startups only show in three years. The jury noted its Superior AI tech & team, its fast and continuous growth, the highly scalable potential, and the chance for investors to have high returns. The secret sauce of the company? They make sure 85% of publishers' valuable data is no longer stolen. Neuwo is a superior customer-driven artificial intelligence service for content classification and brand safety. It is a strong player on contextual targeting in Finland and soon Europe. Ready to jump on board and support Johannes’ entrepreneurial journey?, asks Audra Shallal from EBAN.

The selection was tough between 8 curated startups pitching for about 65 domestic and international investors. The jury’s special recognitions went to ONIT Sport and ImpactOS by AskKauko. The companies pitching were: 

Sparky, Jyväskylä, Finland
Precision Phage, Jyväskylä, Finland
Neuwo, Jyväskylä, Finland
ImpactOS by AskKauko, Helsinki, Finland
ACT Head Impact Tracker, Helsinki, Finland
ONIT Sport, Järvenpää, Finland
EAS Project, Tallinn, Estonia
Evogenom, Jyväskylä, Finland

In addition to companies seeking expansion or scalability, Investor Day featured interesting keynotes about AI from Charles Sidman from EBAN and startup architecture from Jonas Lundberg CEO of Liquido Ventures. 

The Jyväskylä Business Rally is a traditional event that brings around 350 business leaders, decision-makers, and investors to Jyväskylä during the rally week. 

About Neuwo

Neuwo is a leading contextual artificial intelligence engine for content classification and brand safety.  Publishers and ad-tech companies are facing a significant challenge with the deprecation of tracking cookies. Due to that, the online advertisement must move from targeting based on behavior to focusing on user interest. This means contextual targeting. Now there are companies that crawl and scrape publishers’ websites and then sell analysed info back to them. Overall this will lead to a huge loss of advertisement income and so moving contents behind payment walls. 

Neuwo stands out by offering a unique advantage in contextual targeting for publishers. Unlike its competitors, Neuwo enriches publishers’ metadata instead of crawling or scraping it away. Neuwo’s powerful NLP algorithms create semantical understanding from the text and identify keywords, entities, sentiment, and other relevant attributes like IAB -contextual taxonomy tier levels.

Investment sought: € 500,000 – € 1 000 000


Read more about the Business Rally event here and check all startups here

More information
Nina Rautiainen
Program Manager
+358 50 413 7028

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