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Jyväskylä – the coolest city in Europe at the Osaka Expo 2025

Jyväskylä is the city with world-class expertise in well-being, industrial renewal, cyber security and sustainable mobility.

The city fosters research, business, and innovation in well-being and physical activity. Jyväskylä is also a key hub for industrial transformation, accelerating the green transition through sustainable manufacturing, renewable energy solutions, and circular economy innovations. A strong focus is on hydrogen economy driving forward new solutions for a carbon-neutral future. With a robust ICT and cyber security ecosystem, the city enhances resilience and digital sustainability across industries.

As part of the Finnish Lakeland, Jyväskylä is recognized as a sustainable tourism destination and is known as the Alvar Aalto Capital and the Sauna Region of the World. When ever you are visiting the Jyväskylä Region, you’re staying in the Europe’s coolest city, and happiest country in the world! 

World fair Osaka Expo 2025 takes place in Osaka, Kansai in Japan, from 13 April to 13 October 2025. As part of the Expo is the Nordic Pavilion, where also the City of Jyväskylä is participating as an official partner of Finland as Osaka Expo 2025 provides an excellent opportunity to share city's and our local partners strengths and build global partnerships.

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Jyväskylä Expo Day Program at Nordic Pavilion

Program highlights

10:30 Guided Tour of the Nordic Pavilion
11:00 Registration opens
12:00 Lunch at the Rooftop restaurant

13:00 Opening speech by Mayor Timo Koivisto, City of Jyväskylä

Keynotes

Central Finland Mobility Foundation - Cefmof
Co-creating sustainable mobility and urban planning with hydrogen, Executive Director Haruka Arai

Harvia
Innovating sustainable sauna experiences, CTO Timo Harvia

University of Jyväskylä
Wisdom and wellbeing for us all, Rector Jari Ojala

15:00 Coffee break and networking
Group photo by Toyota Times

16:00 Second session
Session opening: Mayor Timo Koivisto

Video greetings from Niiza City

Visit Jyväskylä Region
Cool, hot and happy - Jyväskylä Region, Tourism Director Susanne Rasmus & Destination specialist Päivi Heikkala

Jamk University of Applied Sciences
Promoting sustainable future, Rector Vesa Saarikoski

Expa Game Business Co-operative
Jyväskylä Game Industry Scene - an opportunity for growth, Co-founder & Board member Tuomas Roininen

18:00 Dinner reception at the Rooftop restaurant

19:00 Event ends

Throughout the day: Explore the Hydrogen Sauna Concept in meeting room Winter

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Event details

Invitation only event

Date & Time:
Tuesday, September 9, 2025
11:00–19:00

Place:
Large Conference Room, 3rd Floor, Nordic Pavilion, EXPO 2025 Osaka/Kansai (Access to the EXPO 2025)

Participation:
Free of charge (EXPO admission ticket ID will be offered to confirmed participants)

Language:
All presentations will be in English. Interpretation in Japanese is provided throughout the day.

Dress Code:
Business casual  

Partners

Central Finland Mobility Foundation - Cefmof

Cefmof leads projects that address urban development and mobility challenges in Central Finland through collaborative innovation. Specifically, hydrogen is central to our efforts in making sustainability an integral part of daily life. Consequently, every initiative is structured to produce measurable benefits for the region.

Cefmof is established by the City of Jyväskylä, TOYOTA GAZOO Racing World Rally Team, and Toyota Mobility Foundation—three founders who share the vision to promote carbon neutrality through sustainable mobility and urban development in Central Finland. Together we co-create a carbon-neutral future.

 
More about Cefmof

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Expa Game Business Cooperative

Peliosuuskunta Expa (Expa Game Business Co-operative) is a Finnish Game Industry cooperative company founded in 2012. Peliosuuskunta Expa focuses on Central Finland and aims to be an active organization for new game start ups, indie developers, researchers and game companies seeking growth and friends in the field of game industry.

Expa is also an open community for game makers, researchers, students, teachers, events or other actors relevant to the game industry. Our vision is to provide the basis for young talents to try their new ideas and grow alongside our company.

Since the December 2013 Expa has been an official Local Hub of IGDA Finland branch as IGDA Finland Jyväskylä Hub. Expa is a Co-founder & Operator of multiple times awarded ecosystem and value network Digi & Game Center.

Expa has official status of being the Finland's first Unreal Authorized Training Center and the northernmost in the world since 2024 granted by Epic Games.

More about Expa

Harvia

Harvia, the global market leader in sauna & spa - with strong Finnish roots – innovates solutions that reduce emissions, improve energy efficiency, and support a wide range of sauna cultures on the path toward greater sustainability.

Harvia has sustainably developed our operations, products, and solutions for 70 years, as Harvia has developed from a traditional sauna and heater manufacturer into a leading player in the international sauna and spa market.

The most important impacts our operations have on the environment, people, and society originate from the primary production of raw materials and other materials used in production, our own production facilities, our operations as an employer as well as the use of our products. Producing heaters and saunas require steel, electronic and electrical components, as well as wood. In addition, we procure stone, glass, and significant volumes of other materials necessary for production.

Harvia wants to provide consumers around the world with the relaxing and health-promoting effects of sauna bathing.

More about Harvia

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JAMK University of Applied Sciences

JAMK University of Applied Sciences is a multidisciplinary educator with a long tradition in technology sciences. As a university of applied sciences, JAMK’s degree programs are strongly industry-oriented and designed to meet the evolving competence needs of the business sector. JAMK promotes environmentally friendly technologies and practices, develops the renewable industry, and strengthens community engagement through RDI activities. JAMK's focus areas in the research field of the renewable industry include the use of hydrogen in transport, new logistical solutions, and applications in arctic conditions. JAMK also conducts research in AI-based value chains, wind energy, and advanced balancing power solutions.

More about JAMK

University of Jyväskylä

The University of Jyväskylä, located at the heart of Finland, is a dynamic multidisciplinary research university with around 14,600 students, 2,800 employees and over 100 nationalities with a turnover of 232 million euros. It was here, in 1863, that Finnish­-language teacher education began. Today, we are strong, internationally attractive research university with societal impact, representing the world leaders in the fields of learning, wellbeing, and basic natural phenomena. Our six faculties offer over 100 high-quality, research-based degree programs in Finnish as well as bachelor's and master’s degree programs and doctoral studies in English.

More about University of Jyväskylä

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Visit Jyväskylä Region

Cool, Hot, and Happy - Jyväskylä Region. When you are visiting the Jyväskylä Region, you’re staying in the Europe’s coolest city, and happiest country in the world! Here, in the Sauna Region of the World, you can find the Finnish happiness and spend your holiday like a true Finn: relaxing in the warmth of a sauna, feeling safe and calm in nature, and enjoying the region's rich cultural offerings.The region is known for example about the most famous Finnish architect Alvar Aalto, UNESCO site: Petäjävesi Old Church, City of Light, as well as the Home of Rally Finland and Harvia. Welcome to the Jyväskylä Region!

More about Visit Jyväskylä Region
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