Jyväskylä Business Rally Sport Tech Day

Jyväskylä Business Rally Sport Tech Day kicks off July 31st!

Jyväskylä Business Rally Sport Tech Day 2026 has concluded. Thank you to all participants!

Sport Tech Day is an event that investors, entrepreneurs and sports professionals don’t want to miss!

On July 31st, we'll gather at Restaurant "Sataman Viilu" in Jyväskylä to connect with Finnish and international professionals from the sport and well-being sector, as well as innovative startups and investors! This event brings together the new Hippos sport and well-being innovation platform, international connections through Global Sport Innovation Center GSIC and the Business Angels Network EBAN Sport.

Sport Tech Day is organized at the same time as the Finnish Rally is celebrating its 75 year anniversary in Jyväskylä.

Registering for the event is now closed!


Photo: Keynote speaker Riikka Pakarinen, CEO of the Finnish Startup Community & Chair of the Finnish Athletics Federation

Date July 31st 2026
Location Jyväskylä,
Sataman Viilu

Program

8.15
Registration & Coffee

8.45 Welcoming words
Timo Koivisto - Mayor of the City of Jyväskylä

Mika Poutala - Minister of Youth, Sport and Physical activity

9.05 Keynote speech:
An overview of the startup ecosystem and the shared performance mindset with athletes
Riikka Pakarinen, CEO, Finnish Startup Community &
President of the Finnish Athletics Federation

9.30 Hippos Growth and Innovation platform
City of Jyväskylä & Jyväskylä Sports Academy

9.55 Baskonia Alavés Group: Building the Sport District of the Future  
Aitor Jiménez, Chief Innovation, Technology & New Business Officer 

10.10 Short break

10.15 Scaling sport & wellbeing tech globally: growth opportunities across Europe, Asia and North America / Global Sport Innovation Center GSIC; Iris Córdoba, Managing Director, GSIC

10.30 Embracing coopetition in sport tech ecosystem & Sport tech alliance
Audra Shallal, EBAN Sports Co-Chair, EBAN Board Member

10.45 Greetings from Davorin  Štetner, President of the Croatian Investors & Business Angels Association – CRANE
& Head and partner of the Croatia Ring

10.50 Startup pitches & Jury's Q&A

Pitching order

10.50 nro.one
10.58 MoniCardi
11.06 Vaara Coaching
11.14 Psyon Games
11.22 INRACE 

11.30 - 12.00
Networking Lunch

12-13
Networking opportunity with Aitor Jimenez, Audra Shallal, Iris Córdoba, the startups and other Sport Tech Day participants.

Dress code: Smart casual

You will also have the possibility to join a Behind-the-scenes tour in Paviljonki Rally Service Park by AKK, and Spark the Future Seminar after the Sport Tech Day seminar incl. coffee & keynotes, e.g. professional racing driver Emma Kimiläinen and Global Marketing Lead Janne Waltonen, Supercell.

Another possibility for Finnish investors after the seminar:

Venture Development Finland Ltd. & University of Applied Sciences
Funding panel (in Finnish) highlighting AI 

Please note This seminar is for companies, investors and RDI stakeholders. Please note that the number of seats is limited, so please register only for the sessions you plan to attend. Remember to cancel your registration if you are unable to participate by contacting julia.kunelius@jyvaskyla.fi.

If you arrive outside of Jyväskylä and need accommodation, be quick to book your stay! 

For further information:
Taija Lappeteläinen
Program Manager, Sport, Health and Wellbeing Ecosystem, City of Jyväskylä
+358 40 523 9321
taija.lappetelainen@jyvaskyla.fi

Info for startups 

Startup applications are now closed.  If you are looking for internationalization, growth or new contacts and you would like to pitch your solution in the Sport Tech Day contact us through email.

The Jury from i.e. GSIC and EBAN Sport will give advise and connections for further development.

The Winner of the pitching session will be rewarded with the opportunity to pitch in EBAN Sport event in autumn 2026 / spring 2027.

Startups of 2026

Startups pitching at the Business Rally Sport Tech Day 2026 are:  

nro.one

MoniCardi

Vaara Coaching

Psyon Games

INRACE